{"id":27091,"date":"2024-07-15T11:24:48","date_gmt":"2024-07-15T09:24:48","guid":{"rendered":"https:\/\/printfactory.cloud\/estudo-de-caso-da-tbg-2\/"},"modified":"2026-05-11T10:54:12","modified_gmt":"2026-05-11T08:54:12","slug":"estudo-de-caso-da-tbg-2","status":"publish","type":"post","link":"https:\/\/printfactory.cloud\/pt-br\/estudo-de-caso-da-tbg-2\/","title":{"rendered":"Estudo de caso da TBG"},"content":{"rendered":"\t\t
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ESTUDO DE CASO DO GRUPO BERNARD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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UM RELACIONAMENTO MELHOR DESCRITO EM N\u00daMEROS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Leia tamb\u00e9m: Agfa e PrintFactory unem for\u00e7as para impulsionar a integra\u00e7\u00e3o do fluxo de trabalho para o The Bernard Group<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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O GRUPO BERNARD<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Antecedentes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O PrintFactory \u00e9 o fluxo de trabalho de pr\u00e9-impress\u00e3o e cores de grande formato escolhido pelo The Bernard Group durante seu crescimento exponencial.<\/span><\/p>

Com sede em Chanhassen, nos arredores de Minneapolis, o The Bernard Group (www.thebernardgroup.com) \u00e9 uma empresa de visual merchandising que atende \u00e0s necessidades de alguns dos mais prestigiados varejistas e franquias do setor. Eles se diferenciam por fornecer qualidade de primeira linha para clientes globais de alto n\u00edvel. Os quase 600 funcion\u00e1rios da empresa operam em uma instala\u00e7\u00e3o puramente digital. Os recursos de conceitua\u00e7\u00e3o, projeto, engenharia, fabrica\u00e7\u00e3o e impress\u00e3o digital no local aprimoram as solu\u00e7\u00f5es personalizadas para dispositivos e displays de merchandising. <\/span><\/p>

Nosso parceiro na Am\u00e9rica do Norte , o GMG, tem sido um parceiro inestim\u00e1vel para o The Bernard Group durante seu crescimento de uma empresa de US$ 30 milh\u00f5es para uma empresa de US$ 100 milh\u00f5es. <\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\tDesde que instalamos o PrintFactory, pelo menos dobramos, e talvez triplicamos, nosso n\u00famero de vendas. Temos 250% do nosso volume de trabalho anterior, mas ele \u00e9 operado por apenas 20% a mais de equipe de pr\u00e9-impress\u00e3o e produ\u00e7\u00e3o. \nO PrintFactory powered by GMG oferece a principal solu\u00e7\u00e3o de grande formato que me permite gerenciar trabalhos e cores em todos os nossos dispositivos, mesmo para pessoas que n\u00e3o s\u00e3o especialistas em cores, \u00e9 uma \u00f3tima ferramenta.\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tAlan Stratton, The Bernard Group\u2019s Color Manager<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Quais foram os problemas?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Antes de instalar o software PrintFactory, o The Bernard Group contava com sistemas RIP de um fornecedor, cada um gerenciando uma impressora com seu pr\u00f3prio gerenciamento de cores. Essa configura\u00e7\u00e3o exigia que tr\u00eas especialistas em gerenciamento de cores em tempo integral criassem e atualizassem perfis para cada substrato e dispositivo do zero e os refizessem quando as cores ficassem desalinhadas. Com 7 impressoras digitais, esse processo consumia muito tempo e resultava em uma perda significativa de horas de trabalho. <\/p>

O m\u00e9todo anterior tamb\u00e9m n\u00e3o tinha uma maneira confi\u00e1vel de verificar e manter a precis\u00e3o das cores entre m\u00e1quinas, conjuntos de tintas e m\u00eddias. Quando a cor se desviava, era um desafio restaur\u00e1-la ao padr\u00e3o original. Al\u00e9m disso, a prepara\u00e7\u00e3o dos arquivos era, em sua maioria, manual e consumia muito tempo. <\/p>

Ao adotar o PrintFactory, o The Bernard Group buscou melhorar a correspond\u00eancia e a manuten\u00e7\u00e3o de cores, verificar a precis\u00e3o das cores, ajustar os perfis e aumentar a produtividade geral.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A hist\u00f3ria do Bernard Group<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Antes de instalar o software PrintFactory, o The Bernard Group dependia de sistemas RIP individuais para cada impressora, o que exigia que tr\u00eas especialistas em tempo integral gerenciassem manualmente os perfis de cores, levando a uma perda significativa de horas de trabalho, desafios para manter a precis\u00e3o das cores em todas as m\u00e1quinas e m\u00eddias e uma prepara\u00e7\u00e3o de arquivos demorada.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tEncontramos um e-mail promocional sobre um sistema de fluxo de trabalho da GMG e ele pareceu interessante, dada a grande reputa\u00e7\u00e3o da GMG em gerenciamento de cores\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tAlan Stratton, The Bernard Group\u2019s Color Manager<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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O pacote completo de ferramentas de produtividade e gerenciamento de cores atraiu o The Bernard Group para o PrintFactory. Eles queriam maximizar o rendimento da m\u00eddia, e a solu\u00e7\u00e3o PrintFactory ofereceu uma maneira r\u00e1pida e f\u00e1cil de repetir gr\u00e1ficos automaticamente, criar arquivos de impress\u00e3o e enviar instru\u00e7\u00f5es de corte digital para m\u00e1quinas de corte e vinco. Ele tamb\u00e9m eliminou o tempo de espera dos arquivos RIP para os mesmos dispositivos simultaneamente. O treinamento e a implementa\u00e7\u00e3o foram bem-sucedidos, com o distribuidor norte-americano do PrintFactory, GMG, criando um perfil para cada tipo de impressora no ch\u00e3o de f\u00e1brica e treinando o The Bernard Group no pacote completo do PrintFactory. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tO QUE \u00c9 QUE A PRINTFACTORY FORNECEU?<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t
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  • Obtendo cores mais precisas, mais rapidamente<\/span><\/li>\n
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    Aumento da produtividade <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tCOMO \u00c9 QUE O FIZEMOS?<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t

    As ferramentas do PrintFactory garantem uma qualidade de cor consistente em diferentes impressoras e materiais, e durante longos per\u00edodos de tempo.<\/p>\n

    Em seguida, apresent\u00e1mos \u00e0 equipa de gest\u00e3o as ferramentas de relat\u00f3rio baseadas no browser do PrintFactory. Eles monitoram o uso de tinta e m\u00eddia, o que torna poss\u00edvel calcular custos de trabalho muito mais precisos e, com esse n\u00edvel de detalhe, isso significa que a TBG pode oferecer uma proposta mais competitiva. <\/p>\n

    N\u00e3o importa qual seja a combina\u00e7\u00e3o de dispositivo e substrato, a TBG sabe que, ao calibrar automaticamente os dispositivos e usar perfis de cores inteligentes, o PrintFactory compensar\u00e1 as diferen\u00e7as e calcular\u00e1 a sa\u00edda de cores com precis\u00e3o.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\tTudo correu bem, exceto pelo fator humano. Quando voc\u00ea tem uma grande mudan\u00e7a, as pessoas tendem a culpar o sistema quando h\u00e1 um erro. Ent\u00e3o, fizemos uma an\u00e1lise em que executamos uma impressora com o PrintFactory e todas as outras como as executamos anteriormente. Registramos e monitoramos todos os trabalhos nesse dispositivo por seis semanas. Na impressora PrintFactory, apenas 0,8% de todos os problemas foram causados por problemas de software - e eles foram relatados e corrigidos em um m\u00eas. Depois disso, foi f\u00e1cil mudar todos para o PrintFactory. \t\t\t<\/p>\n\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\t\t\t\t\tAlan Stratton, The Bernard Group\u2019s Color Manager<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\tEm geral, \u00e9 dif\u00edcil fazer com que o gerenciamento de cores funcione em um ambiente movimentado como a produ\u00e7\u00e3o de grandes formatos. O PrintFactory \u00e9 muito melhor do que o que est\u00e1vamos fazendo antes. Observo a facilidade com que agora podemos corrigir um desvio de cor nas impressoras com uma simples recalibra\u00e7\u00e3o. Com o nosso sistema RIP anterior, nunca consegu\u00edamos que as impressoras tivessem uma correspond\u00eancia t\u00e3o pr\u00f3xima. Por exemplo, nunca conseguir\u00edamos fazer com que nossas 7 impressoras Canon imprimissem de forma id\u00eantica, mas com o PrintFactory isso \u00e9 f\u00e1cil. Costum\u00e1vamos levar 3 horas por impressora (vezes 7), por m\u00eddia (3 m\u00eddias), em um total de 63 horas, e os resultados n\u00e3o eram perfeitos. Agora, levamos cerca de 6 horas por m\u00eddia (vezes 3), totalizando 18 horas para fazer com que todas as 7 impressoras combinem perfeitamente. \n\t\t\t<\/p>\n\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\t\t\t\t\tAlan Stratton, The Bernard Group\u2019s Color Manager<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\tA maioria das empresas de grandes formatos tem sistemas de pr\u00e9-impress\u00e3o que preparam um arquivo at\u00e9 um determinado ponto e o colocam em uma pasta de sa\u00edda. O operador da impressora localiza o arquivo e o envia para o RIP para que voc\u00ea fa\u00e7a algum trabalho adicional. Com o PrintFactory, o operador da impressora recebe o arquivo e simplesmente imprime. A maneira como o fluxo de trabalho do PrintFactory funciona \u00e9 muito mais r\u00e1pida e eficiente. Antes, cerca de 10% dos processos do Bernard precisavam de corre\u00e7\u00e3o. Em m\u00e9dia, levava de duas a quatro horas para que a produ\u00e7\u00e3o de impress\u00e3o pudesse come\u00e7ar, e a m\u00e1quina geralmente ficava ociosa de uma a tr\u00eas horas. Essas horas ociosas s\u00e3o muito caras, pois o custo por hora n\u00e3o \u00e9 compensado por nenhuma receita. Com o PrintFactory, a Bernard reduziu a necessidade de retocar um arquivo em mais de 90%. Menos de 1% dos trabalhos precisam de corre\u00e7\u00e3o, e esses 1% tamb\u00e9m costumam ser aprovados mais rapidamente. As prensas raramente ficam paradas. Desde que instalamos o PrintFactory, quase triplicamos nosso n\u00famero de vendas. Dependemos muito do PrintFactory para acompanhar nosso crescimento. \n\t\t\t<\/p>\n\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\t\t\t\t\tAlan Stratton, The Bernard Group\u2019s Color Manager<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    <\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Descubra como o The Bernard Group transformou suas opera\u00e7\u00f5es com o PrintFactory, impulsionando seu crescimento de uma empresa de US$ 30 milh\u00f5es para uma de US$ 100 milh\u00f5es. Com quase 600 funcion\u00e1rios e um compromisso com a qualidade de primeira linha para clientes de prest\u00edgio, eles enfrentaram desafios significativos no gerenciamento de cores e na produtividade. Ao adotar o PrintFactory, eles n\u00e3o apenas simplificaram o fluxo de trabalho, mas tamb\u00e9m obtiveram resultados not\u00e1veis – dobrando e at\u00e9 triplicando o n\u00famero de vendas e reduzindo a necessidade de corre\u00e7\u00f5es em mais de 90%. Mergulhe na hist\u00f3ria de sucesso deles e saiba como as solu\u00e7\u00f5es inovadoras podem revolucionar seus neg\u00f3cios! <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"page_builder":"","footnotes":""},"categories":[183],"tags":[],"class_list":["post-27091","post","type-post","status-publish","format-standard","hentry","category-estudos-de-caso-pt-br"],"yoast_head":"\nVisual Merchandising Gerenciamento de cores de impress\u00e3o Insights de estudos de caso - printfactory.cloud<\/title>\n<meta name=\"description\" content=\"Explore nosso estudo de caso sobre gerenciamento de cores de impress\u00e3o de visual merchandising e descubra como o The Bernard Group otimizou seu fluxo de trabalho.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/printfactory.cloud\/pt-br\/estudo-de-caso-da-tbg-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudo de caso da TBG\" \/>\n<meta property=\"og:description\" content=\"PrintFactory: The Leading All-in-One Solution for Large-Format Printing. PrintFactory is the premier provider of large-format printing solutions, delivering a powerful, unified software platform that streamlines and optimizes your entire print production process. With over 30 years of industry experience, we deeply understand the challenges printing professionals face\u2014and we've built PrintFactory as the ultimate all-in-one solution. Unlike traditional RIPs, PrintFactory goes far beyond basic functionality. It integrates every stage of the workflow\u2014from design to delivery\u2014into one seamless, cohesive platform. This eliminates the need for multiple tools, reduces complexity, and delivers a faster, more efficient experience that drives consistent quality and higher profitability. One platform. Total control. Built for printers, by printers. 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