Large Format Case Study

Background

Moti Digital, Mexico,  has been providing creative graphic solutions using the most innovative printing technology, since 2004.

Moti president and founder Alberto Garcia de Quevedo and his team print and finish on all kinds of material – such as PVC, acrylic, glass, tiles, laptops, wood, aluminum and fabrics – to create Large Format Digital printing, Visual merchandising, POP material, Street Visuals, Stands, Retail images, Shop Windows, Building Wraps, Backlit Displays, Conceptualization, Props, Photobooks and many more…

Their kit includes several wide-format printers including: a Durst Rho 312R, 2 x Durst Rho P5 350’s, HP Latex 3000, HP Latex 570, HP Stitch S1000 126in, EFI VUTEk 5r, Epson SC-P8000 series SpectroProofer, 2 x Zund G3 3XL and Kongsberg XP24 cutters. 

What Were The Problems?

Moti lightbox

Moti Digital Story

Moti Digital wanted to improve their productivity but they were losing time and spending money, constantly chasing colour across multiple devices. 

The firm’s situation wasn’t made any easier by their setup. Some colour drift is inevitable over time, but Moti uses flatbed and roll-to-roll printers with UV, dye sublimation and latex inks, and it prints on a vast range of media. What was on screen and more importantly the contract proof, wasn’t matching the output.

Every job’s colour profile was finalized correctly, and the print met buyer’s standards for the first run, but – when the same job was done the second time around, later in the year – the team couldn’t get colours to match. And that meant time-consuming changes and bottlenecks on the shop floor. To make things worse, the existing colour management software was something of a headache. Only a few people in the business could make it work and this was having an impact on morale.

Staff were frustrated with production stopping and, at the same time, the overtime bills were going up. Skilled staff committed to doing color corrections was one drain on resources, with the knock-on effect of production teams hanging around, waiting for problems to be solved. Colour matching takes time, wastes ink, and uses unnecessary amounts of media. It’s hard to bill the client for that.

WHAT DID PRINTFACTORY DELIVER?

With PrintFactory software running, color matching is now guaranteed and easy enough for anyone to do. The costly bottlenecks are no more. This new workflow is boosting Moti Digital’s production by over 25%, and team morale is up-up-up!

A 25% BOOST IN PRODUCTIVITY WITH CONSISTENT COLOUR AND LOWER COST

HOW DID WE DO IT?

Behind the scenes, PrintFactory software uses an algorithm that solves all of the problems caused by colour drift.

For the setup, we worked closely with the team to make sure a switch-over didn’t cause disruption. They went for our Connect Plan in a Software as a Service (SaaS) format, and we were onsite for five days to get their printers set up and calibrated, first time around. On-site staff training was a given, of course.

The output quality and colour improvements seen on day one meant that production started being moved from the existing two RIP solutions to PrintFactory on day two, and by the end of the week the majority of production on all Moti’s printer fleet had been moved to PrintFactory, especially as over 20% of ink usage was being saved at the same time.

PrintFactory’s colour management toolkit and device-link profiling technology is now matching visuals and proofs – time after time after time. Our device-link engine is delivering the colour quality and consistency that Moti needed, across all their devices and substrates, and (as the EcoSave module is using less ink without compromising on colour fidelity) the bottom-line savings are business-wide. The team’s much happier too. Everyone in the business can use the software to get that accuracy.

Because they can easily create multiple profiles in as little as 20 minutes with the assistance of their new Barbieri Spectro qb, the team can take real ownership of the colour management process. And, as the device-link profiles are frozen into what’s known as a ‘golden state’, they can also re-calibrate any printers being affected by colour drift in just a couple of clicks – essential for jobs that are printed weeks or months apart.

 

These improvements have boosted the team’s confidence no end. It’s something that Alberto Garcia de Quevedo, President at Moti Group, believes is reflected in the quality of the company’s work:

“I am amazed with the results and installing PrintFactory has been the right move for us – without question.”

WHAT IS COLOUR DRIFT?

Colour drift is a change in the colour you’re printing, due to things beyond your control. Things like humidity, equipment wear-and-tear, and stock or substrate changes.

Alberto Garcia de Quevedo, President at Moti Group:

“On the second day of installation, we were up and running. We were producing on our Durst machines, and by the end of the week, we were producing on all our machines with PrintFactory. I was amazed at the colour consistency across all the devices on different substrates, from UV ink to latex ink to dye sublimation ink on the Durst's and on the HP’s. I could not believe the ink saving consistently 20% plus across all the devices on the test files we printed - many software suppliers promised savings, but we saw these savings for ourselves. I could not believe the grey balance control and how quick and easy it was to build the VISU Device-Link media profiles, with multiple profiles being built, at the same time

My team was so impressed with the layout tool, especially how easy it was to prep files for output, nest them up, put cut marks on send, and send the print data to the RIP which processes multiple jobs and prints them at the same time and automatically sends cut data to the cutters.
By installing the PrintFactory Connect subscription we benefited from the powerful front end tools including the design quality Editor tool - this has made my pre press team happier and increased their efficiency.
Our XML specialists can also integrate PrintFactory with our MIS and ERP systems to give me full visibility of the operation.
It’s taken Moti Digital to another level. Customers are coming to us for quality that our competitors just can’t beat. Everything PrintFactory promised has been achieved and the PrintFactory backed the installation up with helpful, efficient support.”

"Simply put, I am amazed at the results with PrintFactory.”